Peer-to-peer (P2P) fundraising enables your supporters to raise funds on your nonprofit's behalf by setting up their own campaign pages which are linked to your own campaign page. They'll promote these pages to their own network of friends, family, and colleagues to raise money for your organization. All the funds go directly into your connected Stripe/Paypal account, just like with your own campaign.
Peer-to-peer fundraising encourages your supporters to actively participate in fundraising efforts on behalf of your organization. Instead of simply donating, a peer-to-peer participant becomes an active fundraiser for your organization, which multiplies your organization’s awareness and support.